Are you interested in growing your business quickly?
SEO is a great way to build long-term value for your website, but Pay per click advertising (PPC) can be a much faster way to reach your more immediate goals. Pay per click is exactly what the name implies. You advertise on Google and/or Bing and you pay for every click on your advertisement. When properly used, this can be a great way to grow a business of any size.
So, you have a website. That is a good first step, but now what?
Unfortunately, this is pretty much what Google says when they see many websites. There are many reasons for this, but one of the most important is a lack of citations. Building relevant citations is a great way to improve your website’s visibility to potential clients who are looking for your business, and they often improve visibility of your website in local Google and Bing search results. (To submit questions or request a quote please go to our local citation building service page.)
Local citations are a great way to increase your online visibility and they help your rankings.
Let’s start with a common question: Why focus locally with SEO?
Well, every year, Google (and Bing) continue to show more and more local results for keywords. In fact many national companies are struggling to improve their local results for many popular products and services. If you think about it, local search results make perfect sense. Every year many people search for large national businesses, but many many more people search for local businesses.
This can be a huge opportunity for a local businesses. In many ways, local business are what Google wants to show its users. They are often highly relevant and Being seen by potential clients in your area looking for the product or service you offer. Internet based sales are growing at an average of 10% a year vs. 1% or 2% for the U.S. economy. This means that not only is the growth important, but customers who were not looking online before are now becoming online customers. Taking the right steps to be found online can be worth much more than the effort it takes to get there.
Being found in Google and Bing results is key for any local business.